Fashions change but the industry itself never really has. It’s always been about growing more cotton, using more water, spraying more chemicals and pumping more oil to sell more of the season’s must-haves. Bigger, faster, cheaper and more wasteful. It’s the opposite of sustainable. Circulose® is a new natural material made by gently recovering cotton from worn-out clothes. People that choose Circulose® garments cut their waste, climate, water, microplastics and deforestation fashion footprint to almost zero. It's made from discarded textiles, like that worn-out pair of jeans at the back of your closet. Using a breakthrough process powered by 100% renewable energy, we transform old clothes into pristine natural material. Some of the world’s most sustainability-conscious and well known brands use Circulose®. It’s by combining creativity and style with innovation that we make fashion more circular, one garment at a time.