Denim is a dirty business. That's why we're creating the world's only jeans line that doesn't rely on toxic chemicals or water pollution. Our patented biotechnology enables more sustainable indigo production and dyeing, so you can do something about climate change in the jeans you wear. We’re making a more sustainable blue because our world needs it, and we can inspire industry-moving change by giving you better jeans. Our jeans are uncompromising in comfort, style, and sustainability. Instead of petroleum and cyanide, we turn sugar into indigo blue dye. Our co-founder Dr. Tammy Hsu, invented a nature-based way to brew this blue color and apply it without toxic chemicals, so that you can have jeans made of completely sustainable materials. Dyeing is the dirtiest part of jeans production. Our environmentally-friendly process eliminates the need for water polluting chemical reducing agents.