In 'Endling' you play the Earth's last mother fox. She's trying to protect her cubs by finding a place, where they're safe from humans and natural disasters. The Co-Founder and CEO of the game's developer Herobeat Studios says it's meant to be an awareness tool. “We aimed to reach both young people who do not consume traditional media and a more mature population concerned about the current environmental crisis and social impact issues,” Ramello's explained to The Verga. “From the beginning we knew that we wanted to sensitize players by representing a dystopian universe close to the world we are living in, where we could express our concerns about many different topics. What better way to explore it than through the eyes of an innocent animal?”. And so the animals face all sorts of modern problems like "intensive livestock, pollution of the seas and rivers, the accumulation of electronic waste, overpopulation, [and] climate change."