AÑO
2019
CATEGORÍA
Comunidad
OBJETIVOS
Confianza, tolerancia y empatía
PAL. CLAVE
ostomized people , social inclusion , prejudice
PAÍS
Brasil
CRÉDITOS
Penélope Lira, graphic designer.
I believe in the power of change and social transformation that design is capable of provoking. inclusion and tolerance are values that we must disseminate.
LINK
https://www.instagram.com/penelopeliradesigncriativo/
Show your bag
Eradicate prejudice for those who use ostomy bags and the design can change this.
Many people who had to undergo ostomy surgery, feel ashamed and are victims of prejudice.Ostomy is an abdominal procedure through a surgical intervention for stool or urine output, requiring the use of collection bags that can be permanent or temporary. Who uses it? People undergoing bowel surgery, such as cancer, inflammatory bowel diseases, trauma surgeries in the abdomen or diseases in the rectum, intestine and bladder, among other cases. The existence of ostomy alters the patient's body image, arousing shame and fear of social rejection. We need to change this. Show Your Bag wants to encourage ostomized individuals to showcase their collecting bags and give visibility to the cause. The bags used by ostomized patients need not be bland and not synonymous with shame, let's create bags that have a fun design and make people not afraid to show they use them. Interested companies, such as manufacturers of medical devices, can help to realize the project. Renowned artists, brands too.