AÑO
2019
CATEGORÍA
Comunidad
OBJETIVOS
Confianza, tolerancia y empatía
PAL. CLAVE
COMMUNICATION DESIGN, law enforcement , Community co-creation
PAÍS
United States of America
CRÉDITOS
DESIGN TEAM
Varun Bather, Diana Chan, Katherine Choi, Alexia Chuck, Kim Handoko,
Radhika Kashyap, Sylvia Kormelink, Alexandra Lebrun, Lauren Lundholm, Ye Tian, Serda Ursan, Irene Wiryanto
FACULTY ADVISORS
Tyrone Drake, JonDelina Buckley
LINK
https://designmattersatartcenter.org/proj/building-trust-bridging-divides-lbpd/
Rethink/Reimagine Long Beach Police Department
Visual Communication/Branding campaign to address misperceptions between police and community
ArtCenter students, with Long Beach stakeholders, co-created effective transmedia communication tools and social innovative strategies for an awareness campaign to build empathy between the LBPD and the diverse communities of Long Beach they serve. The renewed positive perception would encourage more prospective local recruits to consider a career in law enforcement.
The project includes:
RIDE-ALONG KIT - Educates and rewards civilians for participating on a police ride-along.
MOBILE FITNESS ACADEMY – The mobile fitness truck invites civilians to learn about the physical challenges needed to become a police officer, while testing their own physical abilities.
BACKYARD LONG BEACH - Inspired by the concept of an old-fashioned backyard party, this communal event connects Long Beach neighbors to their local police officers.
BRANDING CAMPAIGN - Brand identity presented in black and white type with bold eye-catching shapes, demonstrates the connection between police and community