Wasteless is helping supermarkets and the planet fight one of their biggest problems — food waste. It is estimated that between a third and a hald of all foods produced are wasted worldwide every year. According to the Food and Agriculture Organization (FAO) of the UN food loss and waste costs roughly US$680 billion in industrialized countries and US$310 billion in developing countries. Using its proprietary machine-learning pricing engine, Wasteless can price products dynamically in real time based on a series of variables, including the expiration date, shelf capacity, regional factors, brand strength, on-shelf competition, among others. Wasteless is optimizing supermarket shelves by displaying prices that consider both demand conditions and the actual inventory at the store for each product, per expiration date. At the same time, it gives consumers the opportunity to make more educated and environmentally conscious decisions when making purchase decisions.