CupCycling™ by James Cropper is the world’s first recycling process dedicated to up cycling take-away cups. We save them from landfill and incineration, and turn them into beautiful papers. CupCycling™ is all about collaboration. Working with supply chain partners and brands who care about the environment, we’re set to drastically reduce the 2.5 billion take-away cups estimated to be thrown away in the UK each year. Let’s work together towards a world that’s less wasteful, more beautiful. Our plant has the capacity to recycle 500 million paper cups each year. With CupCycling, we’re enabling brands to work with us to become part of a movement that has the potential to revolutionize paper cup recycling forever. It's at the heart of everything we do - from sourcing raw materials, to investment in renewable energy and world-leading recycling innovation.