One of our main differentiating marks, is that we believe that recycling is made of people therefore we built 2 types of communities in order to honor recycling centers and citizens. Mostly women who recycle more than 80% of their waste and inspire families to recycle, most of them create a recycling center at home and are very committed to taking care of the environment. We want to empower these heroes by providing them with useful environmental information so they can use it to inspire more people to. For us citizens are key players! We work under an inclusive recycling scheme so we focus on recycling centers. We are building a strong community based on trust, helping this vulnerable segment of population to become professionals on their sector and re-dignifying their job. Additionally, we measure the impact of their daily job through estimation of their environmental indicators and improving their quality of life.