We harness the power of organic, natural ingredients, creating exceptional beauty products that are good for you, good for the earth, and good for grandmothers and babies, too. In 1994, John Masters, a leading stylist in New York City, had a simple but radical idea. He believed that nature is the best source for clean beauty. His personal passion for healthy, holistic living became a professional calling, drawing John away from the posh world of New York salons to pursue a better, gentler way to care for hair. John began working with the best organic ingredients available and seeing clients out of his tiny Manhattan apartment. Soon he opened the world’s first “clean air” salon in Soho. It was a revolutionary salon concept that used no damaging colorants and no chemical treatments, not even hairspray. Today, John’s singular vision has become a global brand that continues to transform the organic and natural beauty industry.