AÑO
2019
CATEGORÍA
Comunidad
OBJETIVOS
Reducción de las desigualdades
PAL. CLAVE
LGBTQ, campaigns, Graphic design
PAÍS
Australia
CRÉDITOS
Interbrand Australia
LINK
https://www.interbrand.com/au/work/g-ay-mate/
G’ AY MATE
Supporting gay marriage rights in Australia
“G’day mate”. Australians are famous for that warm, welcoming expression. But when our government launched a national vote to determine whether same-sex marriage should be made legal… well, the conversation turned sour. So we set out to change it. G’ AY MATE is a reminder of what it means to be Australian; friendly, laidback, and to always give everyone a fair go. Because if everyone deserves a fair go, surely same-sex couples should be allowed to get married. Through how-to-vote flyers, free G’ AY MATE t-shirts, social media conversation starters, a national poster campaign, and hitting the streets in pro-marriage equality marches, we played our small part in fighting for the greater good.