AÑO
2019
CATEGORÍA
Cuerpo
OBJETIVOS
Salud y bienestar
PAL. CLAVE
Lego, anxiety, relaxation
PAÍS
Denmark
CRÉDITOS
Lego
LINK
https://www.lego.com/es-es/aboutus/news-room/2018/september/lego-forma
Lego Forma
a new product range which aims to reduce anxiety and stress for adults
Two hundred and ninety four elements come together to form a dynamic model. A clever gear system generates life-like movement that’s as satisfying to put together as it is to see. The sum is a thoughtful creative challenge that’s relaxing yet creatively stimulating. The Danish brick-builders have revealed a new product range which aims to reduce anxiety and stress. The adult-orientated Forma set has been developed by Lego Ideas, a platform geared towards open source innovation. Described by Lego as “a premium experience for adults looking for a simple, fun way to disconnect from their screens and reconnect with their creative side,” the first set has smashed its financial target on the crowdfunding site, IndieGoGo.