Plastic bottles are one of the most common items of litter found in the sea. They take 700 years to decompose, so changing the way we package our drinks is imperative to the protection of the environment. Ooho makes it 'easy to be good' and allow consumers who care about the environment to make the positive choices they want to make. Ooho is a sustainable flexible packaging for liquids made from seaweed-extract. As such it is a 100% natural alternative to plastic bottles, cups and sachets. The Ooho material degrades in a natural environment in 6 weeks on average and is also edible. You can put almost any liquid in an Ooho, but the important thing is that it is an ‘on-the-go’ situation which best suits the materials natural properties. We’re trailing it as a replacement for small water bottles out and about, for fresh juices that are made daily, for sauces and condiments used by fast food restaurants and included in fresh salads, and for hydration in sporting events like marathons.