The GPS-tracking wristband allows people who enjoy water sports to alert the coastal rescue to their location in case of emergencies. Called Dial, the wearable technology features a waterproof silicone wristband with an in-built GPS tracker that allows the wearer to alert rescue services to their exact location on the beach or in the sea. The aim was to create a device that could not only reduce the time taken by rescue services to find the person in danger, but also reduce the number of false alarms experienced on a daily basis, which take rescuers away from real emergencies. "Dial has been designed for a very large audience, that is to say the millions of people who practice water sports or sailing, as well as for the safety of children on beaches and even water sports rental companies," said Starck.