AÑO
2019
CATEGORÍA
Comunidad
OBJETIVOS
Igualdad de género
PAL. CLAVE
gender equality , communication, learning
PAÍS
United Kingdom
CRÉDITOS
Creative Equals
LINK
https://www.dezeen.com/2018/03/08/monopoly-pringles-dreamworks-logos-replaced-international-womens-day/
International Women's Day Campaign
Tackling gender biases in branding
Male characters featured in the Monopoly, Pringles and Dreamworks logos have been swapped for women by organisation Creative Equals, as a way of tackling "unconscious bias" in the media. Creative Equals initiated the project to coincide with International Women's Day today, 8 March 2018.
The intention was not only to shed light on unbalanced branding but to also question the diversity of the work's creators.
"Unconscious bias is such a big topic in the media at the moment, but we realised a number of logos and mascots seemed to show male figures, and no-one seems to have noticed," says Creative Equals CEO and founder Ali Hanan.
"It's not a big leap to work out male design directors will have shaped many of these famous brands icons, since just 11.5 per cent of design directors are women."