Smallholder farmers, who represent the majority of farmers in Africa, lose much of the value of their crop when they sell it to middleman traders who bring it to market. Women in particular see most of the value disappear in these transactions. To transform this relationship, TruTrade’s smart digital trading platform incentivizes traders to pay top dollar for crops by providing trade finance in return for a fixed commission. Through this model, farmers get a better price for their crop and receive payment, via mobile money, right when they sell it. TruTrade provides complete transparency on the deal, so farmers know exactly how much each step costs. With a reliable route to market and fair prices for produce, this system increases farmer income and creates opportunity in rural Africa.