Even within economically disadvantaged under-resourced communities, there are simple steps that can be taken to improve personal health, but often too many lack the basic knowledge, skills, and motivation to take these steps. Hip Hop Public Health uses music as the message and popular artists as messengers to reach economically disadvantaged elementary school aged children with an innovative array of media tools designed to improve health literacy and foster positive behaviors. We not only effectively engage children in this process, we also empower them to influence parental knowledge and parental health behaviors through “pester power”, “purchase influence” and other child mediation techniques.