For centuries, the clay fired brick has been the most popular building material in India due to its local availability and low cost. However, negative environmental and social impacts surrounding its production have raised concerns about its future use. At the same time, India is experiencing a growth in industry, and a number of industrial wastes are being generated which are often disposed of in harmful ways to the population and the environment. With Eco-BLAC Bricks both problems are solved. Eco-BLAC Bricks is a both economically and environmentally sustainable solution turning industrial waste into masonry construction materials. The primary industrial waste used is boiler ash, a byproduct of combustion during energy production at small- and medium-sized factories. Currently, this ash has no application due to its variability in physical and chemical properties, and is landfilled at great expense to both the environment and factory owners.