THE BURGER FORMERLY KNOWN AS PLANTS Remember the best burger you’ve ever eaten? Our dedicated team of top scientists, farmers and chefs spent the last five years studying it from cow to bun. Then we identified methods and ingredients to naturally recreate everything -- the sights, sounds, aromas, textures and flavors. The result? This impossibly delicious game changer of a burger. Because we use 0% cows, the Impossible Burger uses a fraction of the Earth’s natural resources. Compared to cows, the Impossible Burger uses 95% less land, 74% less water, and creates 87% less greenhouse gas emissions. And it’s 100% free of hormones, antibiotics, and artificial ingredients