AÑO
2015
CATEGORÍA
Aprendizaje y Juego
OBJETIVOS
Confianza, tolerancia y empatía
PAL. CLAVE
inspiring, Storytelling, creativity
PAÍS
Denmark
CRÉDITOS
Inbal Lieblich is an award winning interdisciplinary designer, with her feet planted firmly on the ground, and mind in the future.. Inbal graduated from CIID with a Master in Interaction Design and has won 1st prize (with Book&ME) in a startup competition held by the Denmark Ministry of Business, while she is part of a year-long “LaunchPad Denmark” accelerator program for foreign entrepreneurs.
Also on board: Catherine Descure with many years of UI experience.
and Telic technology as developer.
LINK
http://inbalieblich.com/2013/03/15/book-me/
Book&ME
Book&ME inspired creative digital interaction between children and the printed book.
The Concept
Book&ME was created especially for the digital native generation; drawing them outside of the screen and inspiring a creative interaction with the printed book and the world around them, using images from their surroundings and inner-world.
In a category of its own
What sets Book&ME apart from other digital interactive books is that it allows the child's inner-world to take part in the narrative at the point where print meets the digital media - creating a unique and personal experience of the story.
Business Model
To sell books through online and offline channels, establish partnerships and sell licenses for use of the platform, and create additional premium products.
The Book&ME platform is suitable to new content as well as classic story books.
The market research recognises the possibilities in this new media frontier and wishes to establish itself as an innovator and leader a in a market that is set to explode.