Whether the issue is social equity, climate change, poverty, water pollution, population growth or Fair Trade, Sustain aspires to operate as a model for how a business can have a positive impact in every area it touches. The company sell Fair Trade, vegan and toxic free condoms and lubricants. Meika Hollender, the co-founder of Sustain, is on a mission to inspire women to take control of their sexual health. She started the company along with her father, Seventh Generation founder Jeffrey Hollender, to educate the public about the toxins lurking in sexual health products and offer more natural condoms, lubricants, and feminine wipes. Sustain educate and help people connect the dots between condoms and hunger, health care, poverty, and climate change. 10 percent of sustain's profits goes to supporting women’s reproductive health care and all packaging is recycled.