In 2008, we lost a friend to a traffic accident. He wasn't drinking or texting. He simply misjudged a turn on a mountain road - and drove over a cliff. We couldn't help thinking he might still be here if there was just the right warning sign was in place. Today, we have solved this by building the traffic sign of the future. Our 'signs' display on a smartphone and can be attached to the dashboard of our customers. Behind every sign is our patent-pending software., which warns you of risks such as unofficial pedestrian crossings, bike paths, two-way stop signs and more. The ultimate impact is lives saved. More people die in traffic accidents than war & malaria combined. 90% of these accidents are driver errors and 50% are due to under-informed drivers. Until Signal, our best defense were street signs, which take thousands of dollars and often years to plan, install and monitor. Now we have a better solution.