The climate debate has intensified in recent years. A steady stream of reports about looming disasters, melting glaciers, shrinking ice caps, howling hurricanes, thawing tundras and sea level rises has resulted in a general sense of impending doom. But the changes necessary to avoid this bleak future have been virtually absent. Danes ¬ and other populations in the western world ¬ have not changed our habits significantly: As a nation we are still heavy users of energy and as individuals we emit massive amounts of CO2. Perhaps we need another sort of arguments to make us change our behaviour?