Ostomy. Most people have heard about it, but very few know what it's like. We know it involves feces in a bag – and none of us find that especially appealing. Imagine carrying that bag on your stomach – for life. Constant worries: Will it leak? Does it smell? Is it visible? Ostomates often isolate themselves because of such worries, but with our new SenSura Mio, we have transformed a constant reminder of stigma, illness, and worries to a design that makes our users feel normal, free and healthy. The specially designed (pat.pend.) grey nuance is discreet, race-neutral and non-medical. This stomabag is the first of its kind in woven textile - instead of hospital-like cloth – for a better feel and less pathologization. The new filter eliminates odor & ensures a full night’s sleep with groundbreaking ventilation to avoid ballooning. All these features gives our users their dignity, security & quality-of-life back. With SenSura Mio, design, usability & improvement of life goes hand-in-hand.