Globally, the United Nations estimates that two-thirds of the world's population will live in areas of water stress within the next 20 years, and that five million people—mostly children—die each year due to contaminated drinking water. While the designer was traveling through Zambia in Africa he realized the reliance people have on chlorine and iodine tablets; these take about 30 minutes to create safe drinking water and leave an unpleasant taste. He thought that there must be a simpler and faster way of sterilizing water using new technology.

This led to the creation of Pure, a water bottle that provides clean drinking water in just two minutes using a wind-up, ultra violet light to sterilize the water quickly without any distortion to taste.

Pure has been designed to give people in the developing world access to safe, sterile drinking water anywhere and anytime. No chemicals are used during the water treatment cycle, which makes it healthier for both the environment and the users. Pure combines innovative technologies within a simple, useable form which makes it easy to use correctly and minimizes user errors and misuse.

Another key use of Pure is in natural disaster zones. In the aftermath of earthquakes and tsunamis, there is often a lot of water, yet people cannot drink it. Pure can be used in these situations to quickly filter and sterilize the water.

Designed by
Timothy Whitehead - United Kingdom