According to the World Health Organization (WHO), HIV/AIDS remains one of the world's most significant public health issues, particularly in low- and middle-income countries. There are currently 36.7 million people living with HIV/AIDS worldwide, and last year, approximately 1.0 million people died of HIV-related illnesses.
(RED)WIRE is an online platform where artists can contribute to the battle against HIV/AIDS using their talent. The streaming service was co-funded by the creators of the organization (RED), U2 frontman Bono and Bobby Shriver.
Among the superstar artists contributing with videos and songs to (RED)WIRE are U2, Coldplay, Dixie Chicks, Jay-Z, John Legend and Sheryl Crow. The service also features a weekly spotlight track with a lesser-known artist.
Half the subscriber fee goes directly to the Global Fund, which provides antiretroviral medicine for women and children. For every five (RED)WIRE subscribers, enough money is generated to cover medication for one person living with HIV in Africa.
“Through the design, subscribers can see both the impact of their own individual network, built from their existing social networks and contacts and the power of the (RED)WIRE network as a whole,” the team explained.
“Not only can artists contribute songs but they can also upload and curate accompanying text and images, allowing for a deeper, more meaningful experience, that subscribers can build on through their own uploads and posts”.
In order to bolster the service’s sense of collective power, impact and sharing the artist contributions are “digital rights management” (DRM) free, so (RED)WIRE subscribers can enjoy them elsewhere in new and different ways.
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