In many OECD countries, the growth in obesity rates among children is rapidly becoming a major public health concern. The major drivers of the increase in obesity rates have been changing dietary and physical activity patterns. Escape from Diab is a videogame, which introduces parents and their children to healthy eating and exercise. The videogame format, heavy on graphics and light on text, grabs the attention of children, which is a necessary basis for behavioural change.

Designed by
YeonJung Kim - USA