Want to eat less meat but get a tear in your eye sacrificing your flavour? Well here’s a Fable for you. Fable is made from Shiitake mushrooms whose dense, fleshy fibres and umami flavours are naturally meat-like. It’s juicy. Meaty. Satisfying. Just don’t call this your regular plant-based meat, because it’s so much more than that. So go ahead, cheat on meat, we won’t tell. Tuck into simple ingredients, mindfully made – and enjoy umami meaty goodness, sans meat. We believe that real food is best, and craft our products with ingredients you’d recognise. We're strictly free from GMO, preservatives, and artificial ingredients. It's food with nothing to hide, and as real as it should be.

Global demand for meat is growing: over the past 50 years, meat production has more than tripled. The world now produces more than 340 million tonnes each year. But the production of meat has large environmental impacts – increasing greenhouse gas emissions, agricultural land and freshwater use. One of the world’s most pressing challenges is to produce and consume meat, dairy and other protein products in a way that reduces its environmental impacts.

Fable is 100% carbon neutral