AWARD YEAR
2015
CATEGORY
Play & Learning
GOALS
Quality Education
KEYWORDS
reproductive health, conversation, nail salon
COUNTRY
Zambia
DESIGNED BY
Danny Alexander, IDEO
Minnie Bredouw, IDEO
Jessie Chamberlin,IDEO
Mariana Prieto, IDEO
Marie Stopes International
WEBSITE
http://www.ideo.org/stories/gals-n-swagg
Divine Divas
A pop up nail salon for young girls in Zambia - Serves as a venue to promote reproductive health.
IDEO.org partnered with Marie Stopes International (MSI) in Zambia to design new family planning and reproductive health offerings that speak to the needs of young people. Divine Divas is a pop up teen nail salon that serves as a great setting for teenage girls to gather and get reproductive health information through casual conversation. The idea is that teenage girls are much more comfortable sharing their experiences, and asking questions while participating in fun social activities, like getting their nails done. "There is something special about looking down at your nails, not having any eye contact and throwing in a hard question wrapped inside superfluous comments." - Mariana Prieto, Product Designer