AWARD YEAR
2023
CATEGORY
Community
GOALS
Decent Work & Economic Growth, Climate Action, Innovative Financial System
KEYWORDS
impact investment, investing, sustainable economy, Digital economy, Smartphone App
COUNTRY
Republic of Korea
DESIGNED BY
ID KAIST
WEBSITE
https://ifdesign.com/en/winner-ranking/project/groo/333686
Groo
Green investments for everyone
How does it work?
Groo lets users contribute to the move to green investments by allowing them to invest in green bonds that support green projects for ecological improvement. Not restricted to trading bonds, Groo also brings together users and helps them partake in the holistic experience of green financing – from taking an interest in environmental issues to confirming the impact of their investments.
Why is it needed?
The financial industry is a driving force behind all sectors. Green investment guides this force in a direction where the world can solve environmental problems.
How does it improve life?
The product encourages and drives the switch to collective green investing.