AWARD YEAR
2023
CATEGORY
Play & Learning
GOALS
Good Health & Well-being, Reduced Inequality
KEYWORDS
visual impaired , blindness, audio, sports
COUNTRY
Australia
DESIGNED BY
AKQA + Tennis Australia
WEBSITE
https://action-audio.com/
Action Audio
Making sport broadcasts accessible to people living with blindness or low vision
How does it work?
Action Audio is a world-first system for augmenting live sports with sound, designed to give people who are visually impaired the ability to follow games in real-time.
Developed in partnership with Tennis Australia and Monash University, Action Audio uses data from a ball monitoring computer vision system to emphasise key moments of play with a 3D sound design system that has been developed with the blind and low vision community.
Action Audio launched during the finals of the 2021 Australian Open tennis tournament. Action Audio is now available across every match at the Rod Laver Arena via Australian Open live radio and through Google Assistant for the 2022 tournament.
To further improve ease of accessibility, listeners can now listen to Action Audio together with the live radio commentary of each game on centre court throughout the tournament through Google Assistant. Using voice commands, visually impaired tennis fans can ask Google to stream the Action Audio live feed, and acces
Why is it needed?
For people living with blindness or low vision, the experience of broadcast sport is severely compromised. On television, sports coverage relies heavily on visuals, while radio commentary is often too slow to give fans a true sense of the live action.
How does it improve life?
For many visually impaired sports fans, Action Audio will provide the first opportunity to follow the speed and actions of a live game.
Action Audio sets a new standard in accessibility in sport, and the ubiquity of the ball monitoring computer vision systems at over 80 tennis tournaments worldwide, and other codes such as cricket and football, creates a huge opportunity to open access for millions of visually impaired sports fans.