WATER BANK
a strategy enabling customers to pay their outstanding water bill with social services
The Water Bank scheme is currently underway in the Cremona province, which has suffered hugely during Italy’s ongoing economic crisis. Customers of Padania Acque Gestione who have defaulted on water payments can now settle their debt by performing community services such as tending public gardens or helping the elderly. The company sought out the alternative scheme as a means of helping struggling families without resorting to charity or aid. The initiative has access to public funding and will evaluate appeals on a case-by-case basis with the assistance of an ethical committee. (Photograph - Rob Ellis)