Jonny Gould says, "As an entrepreneur, I love seeing a problem and fixing it. With my background in the pet care business, when I realised that even I forget to flea my OWN pets, I knew that a problem existed that I could fix. Make a gold-standard flea product, tailored to a specific pet and get it direct to the pet owner with a massive saving. Boom - problem solved." Itch Flea kills fleas, ticks and their eggs, protecting your pet and your home. Other flea treatments don't. From only £6.50 per month and delivered free. Our subscription service makes preventing issues even easier. And our unique business model, that cuts out the middle man, means we can focus on keeping quality high and costs low.