AWARD YEAR
2021
CATEGORY
Body
GOALS
Good Health & Well-being, Gender Equality, Responsible Consumption & Production
KEYWORDS
recyclable, wigs, women, African, RadSwan
COUNTRY
United States of America
DESIGNED BY
RasSwan
WEBSITE
https://radswan.com
Recyclable synthetic wigs
Wigs for Black women made from recyclable fibres.
RadSwan is answering the call for more inclusive and more sustainable beauty products. It is the first brand to offer wigs for Black women made from recyclable fibres.
The three different wig styles range from large, bouncy ringlets to tight corkscrew curls, and come with a list of instructions explaining how to adjust, measure and cut each wig for unique styling. Says founder Freddie Harrel, ‘Hair is one of the ways we’ve always expressed ourselves, forever reintroducing our various angles to a constrained and biased world.’
By offering high-quality synthetic hair, Harrel hopes to offer a more accessible, creative alternative to human hair, the trade of which is sometimes operated by unethical suppliers.
Made from 100 percent recycled fibres, RadSwan does not meddle with the ethics of real human hair and instead creates high-quality, affordable synthetic wigs that can be returned to the brand and safely recycled through an independent waste management company.