Recently, U.S. telecommunications company vodafone, comprehensive entertainment company Disney, and industrial design consultant Fuseproject announced a children's smartwatch called "Neo." It has better performance and design than the existing children's watch, as well as various contents provided by Disney, so it is expected to catch the attention of children. This combines Disney's accumulated content with its own software development experience based on vodafone's hardware technology, making it closer to consumer needs. Neo's main function is to use GPS and cellular technology to prevent various accidents such as getting lost or exposed to crime when children are away from their parents. According to the developer, Neo can change the background and content theme using characters such as Star Wars, Pixar, and Marvel to suit the individual's taste, and the more round and playful form can maximize the connection with parents because it satisfies the desire that children always have.