Imagine having a deep tissue massage at your disposal 24/7? that’s exacty what kraftgun promises with this massage therapy gun called ‘force’. designed by seoul-based studio, (acasso), the product offers powerful, noise-free performance in a sleek compact package. Kraftgun has approached (acasso) in early 2019, asking us to design a new product that succeeds the already top-selling Kraftgun massage gun. It took more than a year to perfect the new product's design and performance while avoiding the infringement of multiple design patents registered by the major seller. (acasso) has suggested the name 'Force', which intuitively describes the massage gun's high stall-force that stands out from its competitors. Kraftgun is one of the most powerful massage guns currently available due to its high torque BLDC motor. Our mission was to develop and apply a relevant design language that emphasizes the masculine character of the brand to its latest product.