PROJECTKIN was born out of a desire to permanently change the standards for travel products and the way people travel. It is about moving away from consumption for the sake of consumption and creating things of true quality. We have chosen to collaborate with designers who work within the Nordic design philosophy of minimalism and functionality, while sharing the same beliefs around sustainability. The suitcase with a shell made from a unique composition of flax and bioplastics mimicking the physical properties of traditional plastic trolleys, while saving 2 kg (4,5 lbs) of conventional plastics. Using flax, thereby avoiding the use of water and pesticide demanding cotton. Using these materials from nature give the products a raw and natural look and feel that is instantly recognisable.We use materials from nature, that means they look natural.