Historically, plastic bags might be re-used within the home but many are simply discarded in the trash rather than recycled. Worse, far too many end up in the environment, leading to calls for plastic bag bans. There are multiple reasons for not recycling plastic bags including: Consumers aren't aware that plastic bags are recyclable Plastics recyclers may not know that pragmatic technology exists to deal with all of the types of plastic bags produced Obaggo is looking to change this, at least from a consumer perspective. With the Obaggo Recycling Appliance, they've built a simple home-based machine that neatly compresses plastic bags into 'pucks'. These dense pucks make gathering and transporting plastic bags for recycling easy. Perhaps more importantly, by bringing this product to market, they're raising the awareness of consumers that plastic bags are even recyclable! The second challenge, that plastics recyclers are potentially unaware that plastic bag recycling machines exist.