Fifth Third Bank is running a social media campaign to urge people to be more responsible with their money instead of splurging. As part of its "BuyNow Blocker" effort, the bank bought ad placements that retailers typically use to entice shoppers to make impulse purchases on social media, per information emailed to Mobile Marketer. Instead of seeing ads for products like clothing and accessories in their news feeds, social media users may see Fifth Third's targeted ads that read, "This could have been a handbag ad" or "This could have been a watch ad." The ads are designed to make people think twice before buying an unnecessary item and urge them to save for "an absolutely necessary item," per Fifth Third's campaign materials. Fifth Third bank is promoting its free automatic savings products, though its branding is minimized in the ads to better emphasize the messaging on avoiding impulse buying.