Tradeshift is promoting the circular economy as an alternative to the traditional linear economy. The circular economy encourages economic development within natural resource limits and enforces the values of “doing more with less.” Tradeshift embodies these values by creating a foundational change in global business processes. The company sells a digital, platform to its customers, enabling them to shift from a cost-based to a value-based supply chain focus, which has been embraced by many global and Fortune 500 companies such as DHL, UK NHS, ADM. Tradeshift’s technology facilitates transparency and enables companies to take responsibility for their supply chains, while creating sustainability by eliminating the need for paper invoices.