With the commitment to create a recurring and sustainable contribution method over time, and as an agile response to the Covid-19 situation, on August 1, 2020, Banco de Bogotá and UNICEF Colombia launched a very ambitious project: Bringing to the wallets of all Colombians the first debit card in the world co-created with an NGO. The launch of the UNICEF debit card constitutes a historic milestone in the banking world that is already allowing all people to contribute to the well-being and development of Colombian children. In each statement, Banco de Bogotá cardholders, who request and use this card, see a contribution of 1% reflected in each of their purchases, which goes directly to support UNICEF programs in the country. Banco de Bogotá provides the same value, which allows us to significantly increase the number of children benefited. The expectation is to benefit more than 100,000 children and adolescents, in the coming years.