Spritzing is reading text with Spritz Inc.’s patented technology. Spritzing presents reading content with the ORP located at the specific place where you’re already looking, allowing you to read without having to move your eyes. With this approach, reading becomes more efficient because Spritzing decreases time searching for the next word’s ORP. Spritzing also enhances reading on small screens. Because the human eye can focus on about 13 characters at a time, Spritzing requires only 13 characters’ worth of space inside our redicle. No other reading method is designed to help you read all of your content when you’re away from a large screen. But don’t take our word. The following video compares traditional reading to Spritz and is a real eye-opener when it comes to the efficiencies that are gained by placing words exactly where your brain wants them to be located.