Lush is known to push innovation within the cosmetic sphere. Now, one of its latest technological experiments is driving change within an industry that produces billions of units of packaging every year. Lush Lens, a digital packaging solution that was introduced with the opening of Lush’s first naked (plastic packaging-free) shop in 2018, has succeeded two million product scans. The tool eradicates the need for packaging and signage and, according to Lush, has the potential to revolutionise the packaging industry at large. Available on the #LushLabs app, the feature is designed by Lush’s in-house tech research and development team and driven by machine learning and product recognition. When pointing your camera at a naked product, the tool reveals details such as the product description, ingredients, price and an immersive video that demonstrates how it’s used.