AWARD YEAR
2021
CATEGORY
Body
GOALS
Sustainable Cities & Communities, Responsible Consumption & Production
KEYWORDS
circular economy, recycled clothes, raw materials, japan, direct to consumer
COUNTRY
Japan
DESIGNED BY
JEPLAN, INC.
WEBSITE
https://bring.org/
BRING
A Direct to Consumer business platform based on a circular economy.
BRING sells clothes made of recycled polyester as well as it collects abandoned garments from consumers to produce the raw material. This groundbreaking business design aimed at ensuring a recycling rate of 100% for polyester, which currently accounts for about 60% of all textiles manufactured. It not only offers an end-to-end mechanism for recycling that covers everything from raw materials to yarn, fabric, and product manufacturing and sales, based on its proprietary chemical recycling technology, but also provides its mechanism and raw materials to other companies and has worked with many apparel companies, trading companies, and recycling companies to set up a platform for the collection of old clothes and the production of new items from them. As a new plant is now going into operation, it has the tremendous potential to become a global business that solves the problem of clothing waste worldwide.