A passion project concocted by RUN’s Creative Director, Raymond, after finding himself in a stressful situation. Not one for breathing or meditation apps he came up with the idea for a kind of modern digital punching bag. BadGood is a novelty app that allows users to shake, scream or type out their everyday frustrations - bad energy - into their device. In return they receive a ‘good’, positive digital reward to switch their mindset, providing instant gratification. BadGood turns your bad energy into good energy.