Circular.fashion - from sketch to scrap
Circular.fashion is designed to close the loop on every garment from design to wear to recycling.
Today, rather few garments are designed with perfect circularity in mind. However, to protect our planet, we need to shift from the take-make-waste mindset to a circular model where materials and valuable resources are used and reused repeatedly. This innovation aims to sole the issue through a smart and thorough digital system with a straight forward mission: to close the loop on every garment from design to wear to recycling. Designers are provided with the knowledge, tools, and ressources that they need to design with recyclable intent. The system clearly specifies how each choice of material, cut, and production affects the planet. All of the product specifications is saved as a digital identity - a circularity.ID that can be scanned by consumers to access a product site presented the best options once done with the garment, thereby encouraging consumers to reuse, update, or recycle their fashion.