AWARD YEAR
2021
CATEGORY
Body
GOALS
Good Health & Well-being, Gender Equality, Trust, Tolerance & Empathy
KEYWORDS
Inclusion, Empowerment, Inclusive design
COUNTRY
United Kingdom
DESIGNED BY
Soul Cap
WEBSITE
https://soulcap.com/
Soul Cap
Hair towels and swim caps designed for people with thick, curly and voluminous hair.
Soul Cap was created by two friends Michael and Toks who want to see more products and options available for people blessed with voluminous hair.
After taking swimming lessons together they noticed that people with voluminous hair (like themselves) struggled with swimming caps and hair towels made for straight, thinner hair types.
It became evident that there is a real problem in the health and beauty industry: it was completely overlooking the needs of people with thick, curly, and voluminous hair. Soul Cap is designed to empower people blessed with thick voluminous hair to easily engage in sports activities and feel great whilst doing so. Soul Cap promotes a more inclusive beauty and health industry for all adults and children.