Colorado worked with forest engineer Tasso Azevedo to create the Amazon Price Adjustment Index (IRPA) to compare today’s average weekly deforestation rate with that of the same period in 2019; increased deforestation will increase a can’s price by the same percentage, and vice versa. The Amazonian Colorado beer was launched to further the brand’s commitment to biodiversity in the Amazon and is made with Brazilian ingredients, such as babassue and pacová. All proceeds are donated to the Terro do Meio Canteens Network, which includes local farmers and indigenous populations that live in the Amazon and are working to conserve the rainforest.