AWARD YEAR
2021
CATEGORY
Body
GOALS
Good Health & Well-being, Sustainable Cities & Communities, Climate Action
KEYWORDS
air pollution , reduce air pollution, website, London
COUNTRY
United Kingdom
DESIGNED BY
AMVBBDO
WEBSITE
https://addresspollution.org/
addresspollution.org
An easy to understand Air Quality Report then details specific Health and Financial Costs for living
10,000 Londoners die prematurely every year due to toxic air. But this is an invisible killer. Unseen, ignored, and all the more deadly as a result. AMVBBDO and Central Office for Public Interest made Londoners care, by linking air pollution to something they do care about - property prices. addresspollution.org gives everyone in London an Air Quality Report for their address, showing its health and financial costs. Shocked homeowners could then demand action at a local and national level. The service launched with a multi-channel guerrilla campaign targeting the property industry. After presenting you with your report, addresspollution.org makes it easy to lobby your council with localised solutions and demand action on a national level through your MP.