AWARD YEAR
2021
CATEGORY
Play & Learning
GOALS
Gender Equality, Reduced Inequality
KEYWORDS
Toys, barbie, dolls, elections, people of colour
COUNTRY
United States of America
DESIGNED BY
Mattel
WEBSITE
https://people.com/human-interest/barbie-unveils-collection-election-inspired-dolls/
Campaign Team
Barbie's got a new career as political candidate, campaign manager, campaign fundraiser and voter
Mattel has announced its latest set of Barbie dolls meant to expose young girls to different leadership roles and get them excited about shaping the future: an all-new Campaign Team.
The diverse, four-doll set includes a presidential candidate, a campaign manager, a fundraiser and a voter.
The candidate is a Black doll with black pants and a pink suit jacket, while the campaign manager and fundraiser both wear dresses. The voter doll, meanwhile, wears jeans and a white T-shirt with an “I voted” sticker.
“Since 1959, Barbie has championed girls and encouraged them to be leaders whether in the classroom, community or someday, of the country,’ Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, said in a statement. “With less than a third of elected leaders in the U.S. being women, and Black women being even less represented in these positions, we designed the Barbie Campaign Team with a diverse set of dolls to show all girls they can raise their voices."