Science, aeronautics and NASA inspired the Very Polite Agency's packaging design for ALT, a liquid cannabis product for people who want a mind-expanding rather than purely medicinal high. The Canadian creative agency worked on every aspect of the brand identity with the ALT founders, including the name. "ALT" is a play on the words "altitude" and "altered state" that eventually evolved into an acronym — Advanced Liquid Technologies. The product has a couple of unique selling points: it is liquid in form, and it promises a controlled but deep high that, according to the brand, opens up neural pathways and gives users a chance to see things differently. Very Polite saw a potential market among people interested in self-improvement based on scientific approaches, and they designed the packaging accordingly.